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Any obscure topic you can think of – there’s a been a  study done on it, probably at our expense!  The Washington Post reports on a study done by the business college at Washington State University.  The students compiled data on the effects of aromas on sales. Of particular interest to me, and hopefully to you – is the scent that is most likely to entice a buyer to purchase your house. We’ve always been instructed and therefore instructed our sellers to fill the house with the aroma of baked goods when a showing or open house is scheduled. A frozen pie, cookies or bread – have been our favorite suggestions. Now the “experts” are telling us that complex scents, even though pleasant, are a distraction to a potential buyer.  At open houses, “they are not there to process the smells. They are there to process whether this is a place they want to live,” Prof. Spangenberg Washington U. says. The study concludes that a simple scent, such as lemon, basil or pine, is easier to process, less distracting; therefore more conducive to spending. One real estate agent simply brings in fresh cut pine branches, lavender or mint. Look for a scent that is congruent with the lifestyle you’re trying to sell. And if you’re puzzled what aroma in congruent with your house – call the Eisenlauer Team. We’ll give you our professional opnion!

Bill 770-2455  Bob 979-2883